I recently was appointed chair of the BCBA Solo/Small Law Firm Networking Group of the Broward Bar but have been active in the group since its inception over ten years ago. I am a firm believer in the power of this group and can attest to the fact that this group works.
As the momentum and enthusiasm of our New Year’s Resolutions start wearing thin, it is important that we look at our practices and see where we are headed in 2012. Attorneys who are serious about growing their practices and profitability through referral marketing should look into opportunities provided by the Broward County Bar Solo/Small Law Firm Networking Group.
As a patent attorney, I have a very specialized practice and my client base consists primarily of referrals from other attorneys. My practice has grown steadily over the years and I attribute much of this growth to my participation in this group. It is wonderful to have potential clients that come to me not just because “they need a patent” but because another attorney told them they “need John Rizvi to get them a patent.”
Initial consultations with potential clients are much more productive and efficient when you are already viewed as the right person for the matter. The group also positions you as a valuable resource to your existing clients by making it easier for you to refer another attorney in your trusted network when they need help with an area of law that you are not familiar with.
As attorneys, it is impossible to build these types of referral networks from our offices or online (believe me, I have tried!). We need to get out there and develop referral relationships with other attorneys in non-competing practice groups. This is where the Broward Bar’s Solo/Small Firm Group works its magic by facilitating dinner and lunch meetings with like-minded attorneys in our area in practices of four (4) or fewer attorneys.
Next Dinner (Wednesday, May 16, 2012)
Please mark your calendar for the next Dinner Meeting on Wednesday, May 16, 2012, at Dave & Busters at 3000 Oakwood Boulevard, Hollywood. Details and a link to register can be found on the Broward County Bar Association Website Events Calendar.
Become a Speaker
If you have not already spoken this year and have attended two prior dinner meetings, you are eligible to become one of the five speakers at the next dinner. The presentations should be short (five to six minutes) and are best received if they generally inform the attendees about you and your practice without overly detailed legal analysis. Remember that only a tiny subset of the group will be practicing within your area of law. Only the FIRST FIVE requests to speak can be honored and these are typically taken quickly so please sign up right away.
Attend one of the Lunches
One of the benefits of the BCBA Solo/Small Law Firm Networking Group is that we have bi-monthly lunches scattered throughout Broward County. You have to eat anyway, right? Why not network, share practice tips, and enjoy the company of other solo/small firm attorneys at the same time?
During the past year, most of the lunches have been sponsored so there has been absolutely no cost to attend for attendees. Even when we don’t have a sponsor, however, you pay only for your own order and there are no admin fees or bar costs on top of the tab.
Currently the lunches are held in the following locations:
Coconut Creek: Bru’s Room Sports Grill
5460 West Hillsboro Blvd, Suite B
Coconut Creek, Florida 33073